Why is SOS Children’s Villages Illinois rebranding to One Family Illinois?
One Family Illinois represents our commitment to unity, inclusivity, and comprehensive support for children, youth and families. We believe this name better reflects our mission and values as an independent organization dedicated to strengthening communities and keeping families together.
What is the significance of the name “One Family Illinois?”
The name “One Family” emphasizes our belief in the importance of familial bonds and community support. Our distinctive model prioritizes keeping siblings together and supporting the entire family–which is reflected in our new name. By retaining “Illinois” in our name, we reaffirm our commitment to serving the unique needs of our state and its residents.
How will the rebranding of One Family Illinois benefit Chicago children in foster care and families?
We expect that the transition to One Family Illinois brand won’t affect Chicago children and youth currently in our care–other than to make them proud of our new name! Our priority remains providing a stable and nurturing environment for these children and youth, and the rebranding will not disrupt the continuity of our services.
The rebranding of One Family Illinois represents a renewed commitment to the well-being and support of Chicago children and youth in foster care, as well as their families. Our approach to child welfare, with our professionally trained and licensed foster families and network of support is a unique model–our comprehensive wraparound services along with strong and growing community partnerships, enables us to provide outstanding resources to children and families in need.
How will the rebranding impact the accessibility and quality of services for Chicago children in foster care and their families?
The rebranding of One Family Illinois won’t have an impact on Chicago children and families, but signifies our continued dedication to providing accessible and high-quality services for Chicago children and youth in care.
With our professional, licensed foster parents along with our dedicated and expert staff, we continue to achieve the highest standard of child welfare practice.
How will this rebranding affect stakeholders such as staff, donors, and government partners?
Our priority during this transition is to ensure clear communication and support for all stakeholders. We are the same organization, providing the same expert care, but under a new name. We are committed to transparent communication, and maintaining the seamless transition of operations and partnerships.
How can Chicago foster children and families expect to benefit from the expanded programming and resources offered by One Family Illinois?
As we strengthen our partnerships and invest in our expert staff, Chicago foster children and families can expect to benefit from a wider range of programming and resources under the One Family Illinois brand. These initiatives will be designed to address their evolving needs and empower them to thrive both now and in the future.
How will One Family Illinois differentiate itself from SOS Children’s Villages and highlight its unique programming?
Our organization remains dedicated to sibling foster care and our comprehensive wraparound model of support. As One Family Illinois, we will continue to invest in expanding and deepening our services to better meet the evolving needs of children and families in our community, including initiatives aimed at providing strong foundational support for families to thrive.
What steps are being taken to ensure a successful rebranding process?
Our teams are working diligently to audit all collateral, digital and social media, and sequence our communications and rollout. We are committed to ensuring a seamless transition that maintains the trust and support of our stakeholders. While we are sharing the news today, the rolling launch of the rebrand begins July 2024.
Are you moving away from the international SOS organization due to the allegations they have faced over the past few years?
Our decision to rebrand as One Family Illinois is driven by our commitment to serving children and families in the best possible way. The new name allows us to distinguish ourselves from past challenges and continue growing our operations based on our core principles. The safety and well-being of families and children are our top priorities, and this remains unchanged. Becoming One Family Illinois reinforces our dedication to providing a safe and supportive environment for all those we serve. The transition provides us with an opportunity to continue growing and evolving our operations. Our focus remains on delivering high-quality services and support to children and families across Illinois. We are committed to transparency and trust within our organization and with our stakeholders. Our goal is to ensure that everyone feels informed and supported throughout this transformative journey. We are focused on the future and are excited about the opportunities ahead to make a positive impact in our community.
Is the entire SOS Children’s Villages organization shifting as well or just the SOS Illinois portion?
This rebrand is specific to our operations in Illinois. The trademark of SOS Children’s Villages will continue to operate under this name in Florida and internationally. The rebranding effort is aimed at better reflecting our unique approach and the specific needs of the communities we serve in Illinois.